Branded’s Cory Luckett Stays In The Moment

It’s past time we remixed the entrepreneur archetype. The tried-and-true definition of an emerging or aspiring business owner feels tired. The modern entrepreneur is a mover, shaker and doer who’s not content with simply breaking all the rules. Our 52 trailblazers featured in the October issue are rewriting the rules, tearing them up and doing it all over again. It’s creation at its purest, because the fruits of one’s hustle are not actualized overnight or by following one jet-lagged recipe. It’s no longer adequate to measure entrepreneurs by the brick-and-mortar spaces they manifest or the jobs they create. Those are all important elements but fall short of what it truly means to build something — often with blood, sweat and tears. Whether you’re revamping the vintage clothing industry, introducing a fresh dining concept, cultivating an advocacy-focused creative agency or advancing the cause of equality for the LGBTQ+ community, the only thing that matters is freedom — the freedom to march to the beat of your own badass drum. Read our full rundown of trailblazers here. 

Branded is a one-stop-shop marketing, branding and business consulting agency, with a passion and flair for building partnerships, launching new brands and evolving existing ones. As Founder and CEO, Cory Luckett balances driving this work with a unique vision and a hyper-awareness of the need to make leadership unlonely.

Advice that keeps you hungry
“You are exactly where you are meant to be” is something that I love to remind myself. When things get hard or even when things are going well, this ringing in the back of my head keeps me cognizant that things happen for a reason and to keep on keeping on.

Early bird, night owl or in-between
Oh man. Currently my morning routine starts at about 5:45 a.m., and I like to be productive in the morning. However, I certainly catch a second wind sometimes at night that allows me to keep moving. So probably somewhere in the middle — depending on the situation.

Burning question for an iconic trailblazer
Sara Blakely: “When entrepreneurship and running the business is lonely, how did you become unlonely?”

The current soundtrack to your life
As my personal soundtrack, I think I would have “Jock Jams: Volume 4” (or maybe all of the “Jock Jams” volumes) on repeat. I had that CD when I was 12 or 13 years old, and it reminds me of childhood. It would remind people of good times, happy times — and get people up to dance and sing along. 

@thebranded.company // thebranded.company

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