Wellfound Foods’ Brian Becker Doesn’t Need An Alarm Clock

It’s past time we remixed the entrepreneur archetype. The tried-and-true definition of an emerging or aspiring business owner feels tired. The modern entrepreneur is a mover, shaker and doer who’s not content with simply breaking all the rules. Our 52 trailblazers featured in the October issue are rewriting the rules, tearing them up and doing it all over again. It’s creation at its purest, because the fruits of one’s hustle are not actualized overnight or by following one jet-lagged recipe. It’s no longer adequate to measure entrepreneurs by the brick-and-mortar spaces they manifest or the jobs they create. Those are all important elements but fall short of what it truly means to build something — often with blood, sweat and tears. Whether you’re revamping the vintage clothing industry, introducing a fresh dining concept, cultivating an advocacy-focused creative agency or advancing the cause of equality for the LGBTQ+ community, the only thing that matters is freedom — the freedom to march to the beat of your own badass drum. Read our full rundown of trailblazers here. 

Brian Becker is the COO of Wellfound Foods, a brand that increases accessibility to healthy, modern food for time-crunched people. The pictures on their website are of drool-inducing sandwiches, pudding and market boxes. Becker might not sleep a lot, but he certainly doesn’t need a morning alarm.

Advice that keeps you hungry
My college coach would always remind us, “You said you wanted to be one. This is what being one means.”

Early bird, night owl or in-between
Early bird. My kids, my dog and our business make sure of that. No alarm needed.

Burning question for an iconic trailblazer
Chef José Andrés: “When do you sleep?”

The current soundtrack to your life
“Boys and Girls” by Alabama Shakes.

@eatwellfound // wellfoundfoods.com

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