The Redskins/Cowboys rivalry alone is enough to get a crowd out to Maryland’s FedExField for the 4:25 p.m. kick-off, but one thing about Sunday’s game-day parking lot party was different from the past four 2018 Washington Redskins home games. Fans were welcomed with an ultimate tailgate experience thanks to the Pepsi Tailgate Tour, which has amplified game days at five NFL stadiums so far this season with three more to go, including the Army vs. Navy game on December 8 at Lincoln Financial Field in Philadelphia.
The popular beverage brand’s tailgate experience features live music from LOCASH, classic outdoor tailgating games like cornhole and surprise guest appearances by NFL cheerleaders and players. At Sunday’s tour stop, guests were treated to an upbeat, energetic set from country duo LOCASH, and appearances by former wide receiver Santana Moss and retired running back Clinton Portis of the Washington Redskins.
Baltimore-native Chris Lucas and Preston Brust of LOCASH are giving football fans something to be excited about on this Pepsi Tailgate Tour. Their one hour pre-game set features new single “Feels Like A Party,” their 2016 hit “I Love This Life,” a cover of Journey’s “Don’t Stop Believing” and more, and this line-up of songs couldn’t be more perfect for the occasion. “We’re positive, upbeat country,” Lucas said. “A good time is what it’s all about.”
The tailgate lot filled up fast before the duo took the stage due to the lively atmosphere. “You got the cheerleaders doing their routines, live music from us, food, former sports stars stopping in, it’s crazy,” Brust said. “It’s celebrity central because it’s Pepsi, such a classy organization. Everybody wants to be around Pepsi.” Lucas and Brust noted that this particular stop might have been the best one yet, despite the chilly weather. “The tailgating we’ve seen for this Redskins game is incredible. It reminds me a lot of a college tailgate.”
The experience elevates the pre-game fun for fans by even introducing them to a new genre of music that they might not be familiar with, which sets the tone so well for this kind of sporting event. “This is putting us in front of different clientele,” Lucas said. “A lot of people that don’t come to football games [regularly] and don’t know about country music and our brand are having a good time. It’s football, it’s fun, it’s music. It doesn’t get better than that.”
LOCASH couldn’t be more thrilled to partner with Pepsi – being husbands and fathers it’s important to them to maintain a tight-knit vibe on the tour. “It’s like having family everywhere we go, it really is. They stick with us, they watch our songs, they ask how our kids are doing. It’s an amazing feeling to have such a huge marketing team,” Brust said. “It’s been a great learning experience, we know what they need from us, we know what we need from them and we execute together perfectly.”
Though LOCASH is newer to the country radio scene than other artists, they’re really just enjoying the ride and soaking in the opportunities to expand since recently signing with Broken Bow Records and planning an album drop in January. The two are enjoying “just experiencing it and showing NFL and country music together. It works, it fits,” Lucas said.
You can catch LOCASH performing three holiday tunes at the National Christmas Tree Lighting on Wednesday, November 28 on the National Mall, or on the rest of the Pepsi Tailgate Tour. Visit www.pepsitailgate.com for more details on the exclusive football experience.
FedExField: 1600 Fedex Way, Landover, MD; www.redskins.com/stadium