Life
Libby Rasmussen. Photo courtesy of subject.
Libby Rasmussen Brings Brightness to All Her Spaces
October 1, 2021 @ 9:30am
It’s past time we remixed the entrepreneur archetype. The tried-and-true definition of an emerging or aspiring business owner feels tired. The modern entrepreneur is a mover, shaker and doer who’s not content with simply breaking all the rules. Our 52 trailblazers featured in the October issue are rewriting the rules, tearing them up and doing it all over again. It’s creation at its purest, because the fruits of one’s hustle are not actualized overnight or by following one jet-lagged recipe. It’s no longer adequate to measure entrepreneurs by the brick-and-mortar spaces they manifest or the jobs they create. Those are all important elements but fall short of what it truly means to build something — often with blood, sweat and tears. Whether you’re revamping the vintage clothing industry, introducing a fresh dining concept, cultivating an advocacy-focused creative agency or advancing the cause of equality for the LGBTQ+ community, the only thing that matters is freedom — the freedom to march to the beat of your own badass drum. Read our full rundown of trailblazers here.
Libby Rasmussen, full-time creative, full-time disco ball dealer, is in the business of color and captivation.
Advice that keeps you hungry
“I think it’s so foolish for people to want to be happy. Happy is so momentary — you’re happy for an instant and then you start thinking again. Interest is the most important thing in life; happiness is temporary, but interest is continuous.”- Georgia O’Keefe
Early bird, night owl or in-between
Early bird, definitely. I’m usually up by 6:30-7 a.m. and am completely incapable of sleeping in.
Burning question for an iconic trailblazer
I would have loved to have met the late Ryan Gainey. He was an incredible American garden designer. I’d ask him if I could come over to his house to just talk for hours.
The current soundtrack to your life
“Cool Girl” or “Disco Tits” by Tove Lo. Both make me feel alive and I love everything she does.
@libbylivingcolorfully // libbyrasmussen.com