Fulcrum Apparel’s Kathryn Wepfer is Creating for Mothers, By Mothers

It’s past time we remixed the entrepreneur archetype. The tried-and-true definition of an emerging or aspiring business owner feels tired. The modern entrepreneur is a mover, shaker and doer who’s not content with simply breaking all the rules. Our 52 trailblazers featured in the October issue are rewriting the rules, tearing them up and doing it all over again. It’s creation at its purest, because the fruits of one’s hustle are not actualized overnight or by following one jet-lagged recipe. It’s no longer adequate to measure entrepreneurs by the brick-and-mortar spaces they manifest or the jobs they create. Those are all important elements but fall short of what it truly means to build something — often with blood, sweat and tears. Whether you’re revamping the vintage clothing industry, introducing a fresh dining concept, cultivating an advocacy-focused creative agency or advancing the cause of equality for the LGBTQ+ community, the only thing that matters is freedom — the freedom to march to the beat of your own badass drum. Read our full rundown of trailblazers here.

Kathryn Wepfer, founder of Fulcrum Apparel, created her company out of necessity — she wanted to create clothing to empower mothers, either postpartum or during pregnancy. Her clothing is meant to fit and function for mothers everywhere.

Advice that keeps you hungry
“There are people less qualified than you, doing the things you want to do, simply because they decided to believe in themselves. Period.” I saw that on a friend’s social feed when I left the corporate world and began my entrepreneurial journey, and it’s been hanging on the wall above my desk ever since.

Early bird, night owl or in-between
Early bird. I hate getting out of bed, but then I find the early morning to be ideal for doing the physical exercise I need to give me a boost for the day, or for getting the mental clarity and creativity I need to face my toughest challenges.

Burning question for an iconic trailblazer
I’d love to speak with female entrepreneurs of my generation like Jenn Hyman, Katrina Lake and Katia Beauchamp, who have built companies and families simultaneously. I would ask them what strategies and support systems they’ve relied on to integrate the professional and personal components of their lives and achieve their dreams.

The current soundtrack to your life
A compilation of my favorite ‘80s songs that make me want to get up and dance, like Madonna’s “Like A Prayer” and Whitney Houston’s “I Wanna Dance with Somebody.”  I’ll always be a child of the ‘80s.

@fulcrumapparel // thefulcrumapparel.com

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