Cherry Blossom’s Jasmine Jones’ Power Outfit Remix Starts With What You Don’t See

It’s past time we remixed the entrepreneur archetype. The tried-and-true definition of an emerging or aspiring business owner feels tired. The modern entrepreneur is a mover, shaker and doer who’s not content with simply breaking all the rules. Our 52 trailblazers featured in the October issue are rewriting the rules, tearing them up and doing it all over again. It’s creation at its purest, because the fruits of one’s hustle are not actualized overnight or by following one jet-lagged recipe. It’s no longer adequate to measure entrepreneurs by the brick-and-mortar spaces they manifest or the jobs they create. Those are all important elements but fall short of what it truly means to build something — often with blood, sweat and tears. Whether you’re revamping the vintage clothing industry, introducing a fresh dining concept, cultivating an advocacy-focused creative agency or advancing the cause of equality for the LGBTQ+ community, the only thing that matters is freedom — the freedom to march to the beat of your own badass drum. Read our full rundown of trailblazers here. 

Jasmine Jones successfully owns lingerie store Cherry Blossom Intimates, and now is working to launch intimates and prosthetics for women post-mastectomy with her new company, Myya. For an industry often synonymous with the word “sexy,” Jones says it isn’t always.

Advice that keeps you hungry “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor and some style,” – Maya Angelou. [This] quote drives me each and every day and inspired me to build my company Myya, which I am launching on October 10 and is the first DTC, insurance-billable intimates, and prosthetics brand for women post-mastectomy.

What your day is incomplete without.
A great bra. But really, as I build Myya, my days are consumed with bras and prosthetics, and I wouldn’t have it any other way.

Your power outfit remix
A power outfit is all about feeling powerful in your skin before you put any clothes on. The first step in creating your power outfit is feeling confident in who you are [and] what are you setting out to accomplish, and I believe that a great bra is the start to a powerful look. After that, you can conquer anything.

What every entrepreneur needs
Don’t be afraid to break into an industry that isn’t sexy. Durable medical equipment isn’t the hottest venture on the block, I get it. But when I took a look at how I could add to the industry, I knew it was perfect for me. Believing in your perspective and entering into a space you may not see yourself represented, much like I am doing with Myya in the world of durable medical equipment, is where resonating brands are built.

@cherryblossomintimates // cherryblossomintimates.com 

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