Culture
Marie Gloss. Photo By Andrew J. Williams III
Marie Gloss: The Next Gen of Style Setters Taking Over the District
September 30, 2022 @ 12:00pm
D.C.’s got style. With everything from cute streetwear to tailored suits, plenty of people turn heads just walking down city streets. But who’s making their clothing, helping them decide what looks good and dreaming up the latest in fashion? It’s the designers of the city, the tailors, the entrepreneurs. Here is one of the 14 must-know figures in fashion from the DMV. Check out our October Issue for the full coverage.
Director of content strategy + development at Hyde Closet
District Fray: Imagine a future with a really sustainable fashion industry. What does that look like? What role does Hyde play in getting there?
Marie Gloss: We at Hyde believe the root of sustainability starts with retailer decisions on inventory — what and how much to make — so we reduce waste. Hyde tackles the problem two ways: by leveraging our proprietary data analytics to instruct brands on customer demand, allowing companies to make better inventory decisions; and helping them rent or sell over-produced items so products don’t end up in landfills. We incentivize our customers to wear more but buy less. We drive more uses per garment and per user.
How do you want to see men’s fashion evolve?
Two words: more accessible. In our minds, whether you look at perfect models in GQ or during New York Fashion Week, we find fashion has drifted into exclusivity over the last century or so. This makes it harder for the average person to access it.
What Hyde fashion events should we look forward to this fall?
We are excited about partnering with diplomacy and fashion to launch the inaugural Fashion Gala in D.C. on October 12. The event is the brainchild of our partner and advisor, Indira Gumarova, who advocates for sustainable fashion, educates emerging diplomats and designers about the role of fashion in diplomacy and promotes designers. It’s a first-of-its-kind black-tie affair that brings together designers from 40 countries who have one thing in common: they’ve styled a First Lady and Gentleman in the past. And of course, after the Hyde Annual Designer Pitch this summer, we’re excited to partner with District Fray again for a new event in November.
Hyde puts a lot of effort into elevating newer designers. Who are some up-and-coming DMV designers you’re really excited about?
Generation Typo: incredible streetwear with an unmissable social message. Debonair Club: ex-military-owned incredible design and winner of Hyde Annual Designer Pitch. State and Liberty: excellent clothing with a local presence. Knot Standard: socially sustainable custom suits and leverage unparalleled technology. Alpha Industries: eclectic design. Ledbury: a solid workhorse of a shirt that cuts across so many professional and social occasions.
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