Culture
Dennis Cruz. Photo by Rike Omoleye.
Dennis Cruz: The Next Gen of Style Setters Taking Over the District
September 30, 2022 @ 12:00pm
D.C.’s got style. With everything from cute streetwear to tailored suits, plenty of people turn heads just walking down city streets. But who’s making their clothing, helping them decide what looks good and dreaming up the latest in fashion? It’s the designers of the city, the tailors, the entrepreneurs. Here is one of the 14 must-know figures in fashion from the DMV. Check out our October Issue for the full coverage.
Founder of New Chptr
District Fray What does the behind-the-scenes operations of New Chptr look like
Dennis Cruz: Behind-the-scenes for New Chptr we’re forecasting and brainstorming ideas for the next season with the team. We’re finding ways to better market the brand in our area and other cities, collecting data from e-commerce and [strategizing] how to better execute rollouts for upcoming releases.
What are the fundamental elements of contemporary streetwear you include in all of your clothes?
Making products timeless. We want you to wear our product knowing you’re getting something that fits and is focused on quality and minimal design.
What steps do you take to make your clothing sustainable?
Every season, we make sure we are sourcing the right weight and fabrics for our clothes that are sustainable and wearable for our customers. Quality is one of our main focuses because it shows how much you care about your brand and how to separate yourself from competitors.
What tips do you have for people hoping to create a stylish, casual look?
A nice camp shirt, a pair of black trousers or slim fit denim with a pair of loafers or New Balance shoes.
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