SEED SPOT is hosting a Road to Open Call event! Road to Open Call is an in-person opportunity to pitch to Walmart buyers on May 13th in Baltimore. This could be the chance to showcase your brand, receive live feedback, and potentially secure a spot at the 2025 Open Call at Walmart’s headquarters.

What to Expect:
Selected entrepreneurs will participate in up to two virtual prep workshops on April 21st and/or May 2nd, with accompanying mentorship hosted by SEED SPOT.
On May 13th, selected entrepreneurs will be assigned a 30-minute meeting with Walmart buyers to pitch their product and engage in a conversation.
Participants will receive in-person feedback and mentorship from Walmart representatives.
Walmart will select several brands to receive a fast-pass invite to pitch live at its 2025 Open Call event in Bentonville, AR.

More about Walmart’s Annual Open Call:
Who Should Apply? This opportunity is for brands that:
-Have a product that is made, grown, or assembled in the United States.
-Have previous retail and online sales experience and are looking to expand into national retail, including mass-market retailers like Walmart.
-Have a shelf-ready product across any Walmart product category, complete with approved packaging and UPCs.
-Have strong marketing and social media strategies.
-Are eager to refine their pitch and retail strategy with expert guidance.

We’re excited to support entrepreneurs on their journey to Open Call. Here’s how you can participate:

Apply by April 11th.

Together, we can bring more mission-driven and locally made products to mainstream retail and create more opportunities for American entrepreneurs. Join us on The Road to Open Call and take the next step in growing your brand!