There’s No Rest for Nü Androids’ Founder Nayef Issa

It’s past time we remixed the entrepreneur archetype. The tried-and-true definition of an emerging or aspiring business owner feels tired. The modern entrepreneur is a mover, shaker and doer who’s not content with simply breaking all the rules. Our 52 trailblazers featured in the October issue are rewriting the rules, tearing them up and doing it all over again. It’s creation at its purest, because the fruits of one’s hustle are not actualized overnight or by following one jet-lagged recipe. It’s no longer adequate to measure entrepreneurs by the brick-and-mortar spaces they manifest or the jobs they create. Those are all important elements but fall short of what it truly means to build something — often with blood, sweat and tears. Whether you’re revamping the vintage clothing industry, introducing a fresh dining concept, cultivating an advocacy-focused creative agency or advancing the cause of equality for the LGBTQ+ community, the only thing that matters is freedom — the freedom to march to the beat of your own badass drum. Read our full rundown of trailblazers here. 

Nayef Issa is the founder and managing partner of Nü Androids. His company works to create music events and promote upcoming international artists. For Issa, he takes no days off and is constantly working to make his and other’s dreams a reality.

Advice that keeps your hungry
“Treat everyone the same exact way regardless of who they are or where they come from.” – from Mama Issa

What your day is incomplete without
Eating.

Your power outfit remix
Dead. I don’t believe in a power outfit. I think that’s some old school basic mentality. I do believe in having a sense of fashion which allows you to show off your personality through your choices of clothing. Having some kind of sense in fashion can really translate to a lot of things in the art and creative world.

What every entrepreneur needs
There is no such thing as a vacation. I legit cannot remember a time when I went on a trip in the past 10-15 years where I didn’t do some work.

Early bird, night owl or in-between
Honestly, I’m a little bit of both. As long as I get about five hours or so of sleep, I am good to go and I don’t drink coffee in the a.m. Thankfully, I can still get through most days without it, but a couple times a week in the afternoon time, I will drink a latte or something.

Burning question for an iconic trailblazer
If I am being honest, I don’t really have one. I respect their hard work and their success immensely. Everyone needs to take their own road to success because everyone doesn’t start at the same starting line. There isn’t only one path, so you have to figure out which is the right path for you based on the variables in your life and run with it. My mom is my icon for all things in life. She instilled the correct morals and values in me and allowed me to become who I am.

The current soundtrack to your life
Honestly, anything by Majid Jordan will do.  

@nuandroidsmusic + @nayeftissa // nuandroids.com

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