Culture
Torie Patridge. Photo courtesy of subject.
Terratorie Maps’ Torie Partridge Spreads the Local Love
October 1, 2021 @ 9:30am
It’s past time we remixed the entrepreneur archetype. The tried-and-true definition of an emerging or aspiring business owner feels tired. The modern entrepreneur is a mover, shaker and doer who’s not content with simply breaking all the rules. Our 52 trailblazers featured in the October issue are rewriting the rules, tearing them up and doing it all over again. It’s creation at its purest, because the fruits of one’s hustle are not actualized overnight or by following one jet-lagged recipe. It’s no longer adequate to measure entrepreneurs by the brick-and-mortar spaces they manifest or the jobs they create. Those are all important elements but fall short of what it truly means to build something — often with blood, sweat and tears. Whether you’re revamping the vintage clothing industry, introducing a fresh dining concept, cultivating an advocacy-focused creative agency or advancing the cause of equality for the LGBTQ+ community, the only thing that matters is freedom — the freedom to march to the beat of your own badass drum. Read our full rundown of trailblazers here.
Torie Partridge is proud founder of Terratorie Maps + Goods, easily deserving of the “Most Clever Business Name” award, if that existed. Her custom-made maps and other products are physical manifestations of keeping-it-local love.
Advice that keeps you hungry
I actually try not to stay not excessively hungry. For me, I work to make my business an act of liberation, not a subscription to hustle culture. A Camus quote I’ve been loving recently is: “The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.”
Early bird, night owl or in-between
I love a leisurely morning and I try to switch off in the evenings. I’m at my best after a strong cup of coffee at 11 a.m.
Burning question for an iconic trailblazer
I’d love to have coffee with Elizabeth Gilbert one day and ask her how she moved from doing creative work herself to inspiring creativity in others. I want to know how to be more generous of spirit in my business as I get older.
The current soundtrack to your life
For the Terratorie soundtrack, I’d choose The Avalanches’ album “Since I Left You” — lush, warm, positive, energetic, classic, defying categorization, richly sampled.
