Zack Friendly has been committed to advancing DC’s music scene for more than a decade. Determined to share his taste and talent for spotting artists on the verge of making it big, he did what everyone within his niche did in the mid-2000s: ran a blog. What started out as an online side project would eventually become the All Things Go Fall Classic, a fast-growing music festival in the District.
This year’s festival will be held at Union Market on October 6-7, with an all-female lineup the first day. All Things Go is focused on highlighting as much female talent as possible to help combat the myth that female festival headliners are economically lesser than their male counterparts, and the statistic that only 14 percent of headliners are women, according to a 2017 Pitchfork study.
Headliners Maggie Rogers and Lizzy Plapinger, formerly of the band MS MR but currently performing as LPX, collaborated with the festival’s founders to help curate the performer lineup. Artists like Ravyn Lenae, OSHUN, Billie Eilish and Jessie Reyez are a few of the kickass women they’ll share the stage with, but the female-powered partnerships don’t end there.
Rogers and Plapinger – along with other women in the music lineup and prominent women in the DC food and distilling communities – will speak on free-with-RSVP Women X Music and Women X Entrepreneurship panels at the new Eaton Hotel on October 5 to kickstart the festival weekend. The event is also partnering with the Women’s March to register festivalgoers to vote in their Power to the Polls initiative.
Friendly and his fellow founders (Will Suter, Adrian Maseda and Stephen Vallimarescu) chose Union Market as this year’s festival host, a spot brimming with local food vendors, brewers, artists and other DC-based businesses highlighting the District’s cultural contributions. The NoMa locale has morphed from a large wholesale area to a bustling metropolis of cuisine and distilling, with a “block party” vibe that Friendly is particularly excited about.
His blog-turned-festival got its start in 2006, when he and Maseda were searching for a way to share their musical preferences with the world.
“It was when music blogs were the source of new music, rather than Spotify or Tidal,” Friendly says.
As streaming services proliferated, they pivoted to stay relevant. Rather than sharing music directly, they began curating playlists, using the platforms to promote their discoveries. From 2009 to 2010, Friendly took one step closer to launching the festival by setting up a series of live music components with the help of publicists, labels, managers and agents. They hosted shows at venues like U Street Music Hall, 9:30 Club and SXSW, as well as other pop-ups around DC.
The inevitable transition from smaller events to a larger-scale festival was a “natural progression.” The group launched the first All Things Go in 2014 to spotlight emerging artists from the DMV and beyond. It’s extremely important to the founders to provide a homegrown spirit to the festival.
“We grew up going to music festivals, like the DC101 Chili Cook-Off and HFStival,” Friendly says. “[We’re] trying to bring some of what Lollapalooza brings to Chicago or Austin City Limits brings to Austin. We wanted to highlight DC. It’s a real destination for music.”
Friendly adds that the DC music scene has been alive and well for a long time, citing the city’s contributions to the punk scene and the birthplace of go-go music. With that in mind, the All Things Go founders always pay close attention to musicians cutting their teeth in the area. Among this year’s local acts are FootsXColes, Cautious Clay – a Brooklyn transplant who moved here to attend George Washington University – and the now New York-based OSHUN.
But highlighting DC as a music destination goes beyond drawing in famous performers for the festival. As All Things Go continues to grow with innovation and inclusion, Friendly knows there will always be room for improvement.
“We always joke that the first year we made 100 mistakes, and we fixed 90 of them and created 20. There’s just a constant back-and-forth. What’s been great for us is trying to find our way to get it perfect. We’re not there yet, but I just love seeing these fans buy tickets on the first day who I recognize and who were there [from] day one. Slowly seeing the audience build organically and [hearing] people say ‘Hey, I don’t know who [this artist] is, but I trust you guys.’ That feeling is why we do this.”
Don’t miss the 2018 All Things Go Fall Classic from Saturday, October 6 to Sunday, October 7 at Union Market. Tickets start at $65 and can be purchased at www.allthingsgofallclassic.com.
Union Market: 1309 5th St. NE, DC; 888-512-7469; www.allthingsgofallclassic.com