Aba Kwawu Fashions Public Relations with A Creative Flair

It’s past time we remixed the entrepreneur archetype. The tried-and-true definition of an emerging or aspiring business owner feels tired. The modern entrepreneur is a mover, shaker and doer who’s not content with simply breaking all the rules. Our 52 trailblazers featured in the October issue are rewriting the rules, tearing them up and doing it all over again. It’s creation at its purest, because the fruits of one’s hustle are not actualized overnight or by following one jet-lagged recipe. It’s no longer adequate to measure entrepreneurs by the brick-and-mortar spaces they manifest or the jobs they create. Those are all important elements but fall short of what it truly means to build something — often with blood, sweat and tears. Whether you’re revamping the vintage clothing industry, introducing a fresh dining concept, cultivating an advocacy-focused creative agency or advancing the cause of equality for the LGBTQ+ community, the only thing that matters is freedom — the freedom to march to the beat of your own badass drum. Read our full rundown of trailblazers here. 

Aba Kwawu founded TAA PR with the intention to create meaningful, mutually beneficial relationships with her clientele. Working with important conglomerates, such as the John F. Kennedy Center and CityCenterDC, Kwawu understands the power of bridge building and creative confidence.

Advice that keeps your hungry
“What got you here will not get you there.” [This] keeps me always learning and growing at each stage of my career.

Early bird, night owl or in-between
I am a natural night owl, but with more international business these days, I’ve turned into something in-between in order to manage.

Burning question for an iconic trailblazer
I have a business and style crush on Mellody Hobson, president and co-CEO of Ariel Investments, chairwoman of Starbucks Corporation [and] former chair of DreamWorks. I’d ask her how she stays true to herself and manages to grow and evolve so gracefully. If I were lucky enough to get a second question, it would surely have to be about “Star Wars” secrets.

The current soundtrack to your life
That’s a tough one because I love all types of music, from afrobeat to country to classical. Right now, I’m playing Tiwa Savage and Brandy’s “Somebody’s Son,” perhaps too much.

@taa_pr // taapr.com 

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